Case Study / Nexus
Aotearoa’s premier new sport & fitness club
Making connections
An identity designed to link client’s goals with the tools and expertise they need.
Personal
A identity designed to align with respected PT, Paddy Flavell’s commitment to delivering an exceptional, tailored fitness experience.
“The Sugar team just gets it. They delivered an outstanding identity solution that resonates with my clients. They made the whole process a real breeze.”
Paddy Flavell
Founder, Nexus Sports Club
A club that sits at the nexus of truly personalised fitness and wellness - with PT, Paddy Flavell.
The Challenge
Many fitness clubs have a one size fits all model. The challenge for this brand was to bring to life the genuine connection between Paddy’s uniquely personalised approach.
The Solution
Craft a name that embodied the concept of connections. Support it with a Brand Identity to cement the club’s positioning at the leading edge of boutique fitness offerings.
What we did
Naming
Brand Identity
Signage
Design Applications