Case Study / Love Taupō
‘All kinds of golf, for all kinds of golfers’ Campaign.
679k
Engagements
Across Meta channels to elevate awareness and put Taupō on the map.
93.9% Completed view rate
The CTV campaign helped drive awareness and indicated the huge interest in the ca
Bookings & operator referrals
A number of ‘package & deal’ social ads were created - which drove considerable traffic to the site.
With two premier courses and a smorgasbord of other golf courses to pick from, you’re spoiled for choice when selecting a Taupō golf course. The objective of this campaign was to showcase the 9 golf courses in the Taupō region and bring to life the uniqueness of each course - making Taupō the perfect Golf destination for whichever level you’re at. Combined with all of the other great attractions the region has to offer it’s the perfect holiday destination for a range of holiday makers.
The campaign featured a hero 75 second feature advert, supported by course-specific edits, and a range of 15 second ads to bring to life the golf individuals. This was supported by CTV and targeted social.
Client: Love Taupo
Agency: Sugar&Partners
Director & Editor: Paul Taylor
Art Direction & Design: Mel Matthews
Photographer & Drone: Ricky Robinson
