A brand re-fresh and an all-new ROI model for Wondermins.

The Challenge

Wondermins established a successful online personalised vitamin start-up business - then hit the wall when it came to attracting investors to step-up vitamin manufacture at scale.

The Solution

Pivot the business to deliver FREE, independent, science-based recommendations to a worldwide audience. Give the customer the choice to purchase themselves or from a preferred retail partner and drive revenue for the business via affiliate relationships.