Case Study / Eggy
A foodie-fuelled passion project for the Sugar team.
World-First content site
The world’s first independent authority on all things egg.
Technology Test-bed
The S&P team’s key test vehicle for all new social and digital tools and techniques.
Ai showcase
The S&P team’s showcase of Ai-driven image creation, content generation and work-flows.
Eggy is S&P’s premier ‘IP project’, an innovative content site to test new techniques and build a valuable long-term world-wide audience.
The Challenge
The volume and pace of technology change across social, digital and Ai makes it essential to vet and test each new tool or technique before we recommend any solution for any client’s business.
The Solution
Create an agency-owned content site to allow our team to up-skill and test a variety of social, digital and Ai-driven techniques.
What we did
Key-word Research into world-wide search behaviour
Craft Business case
Build a Full-Funnel strategy
Brand Positioning
Brand Identity
Web Design
Ai Image Development
Social Strategy
SEO Optimisation
Recipe & Content development
